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End-to-End Event Marketing.
Activation That Drive Results.

From dealer demos to large-scale activations, OTS Group blends Salecology-driven sales training, seamless execution, and real-time performance tracking to turn engagement into conversions.
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Driving Sales Through Activations & Training

We help build activations that connect audiences, fuel excitement, and generate sales.

At OTS Group, we don’t just create events—we create measurable business impact. Our activations go beyond engagement, integrating structured dealer training, sales psychology (Salecology), and performance tracking to turn excitement into conversions. Whether it’s a dealer demo, experience ride, or brand activation, our unique approach ensures your event drives real sales growth.

  • Sales Psychology That Converts – Our award-winning Salecology methodology teaches dealers how to engage customers, uncover needs, and close sales effectively.
  • Measurable ROI & Performance Tracking – We go beyond engagement, providing real-time data insights to track event success, lead conversions, and dealer impact.
  • Seamless Integration with Dealer Networks – Our activations are designed to align with your dealers’ sales strategies, ensuring follow-ups, upsells, and long-term revenue growth.
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Ots group brand activations

Experience Rides & Tours

Let customers feel the performance first-hand with guided demo rides and immersive test-drive experiences.

Dealer Demo Days & Rideouts

Give dealers the tools they need to showcase your brand through structured, sales-driven demo events.

Brand Experience & Activations

Interactive, high-impact brand activations designed to engage customers and maximize conversions.

Dealer Sales Training & Support

Equip dealers with sales psychology-backed training to turn leads into long-term customers.

Event Performance Tracking & ROI Measurement

Gain full visibility into event success with data-driven analytics and real-time reporting.

Post-Event Sales Enablement

Our support doesn’t stop when the event ends—we provide strategies to convert leads into customers after the activation.

Salecology Logo

Central to driving high-impact activations is Salecology, our award-winning training division that specialises in behavioural psychology and sales transformation. By integrating logistics expertise with advanced sales training, we offer a solution that is as unique as it is effective. This dual capability allows us to deliver seamless, high-impact training programs that empower dealer staff with both the technical knowledge and the sales skills needed to maximise customer engagement and drive conversions.

More about Salecology
Salecology Events and Activations Results

Proven Behaviour-Driven Sales Techniques

We don’t just know about selling, we wrote the book on it! Using our award-winning Salecology (sales & psychology), we teach dealers how to identify customer needs, craft compelling product demonstrations, and close sales effectively.

Event Activation Integrated Product Demos

Integrated Product Demonstrations

It’s not just about engagement, it ‘s about demonstrating competitive advantage, uncovering upsells and maximizing conversion opportunities or at least lead generation.

Salecology Customized for Every Dealer

Customised for every dealer

The training program is tailored to your unique product line and dealer challenges, ensuring relevance and impact. It is not a one size fits all, each dealer will have unique aspects and the training will be adapted to the audience.

Trusted by Leading Brands & Events

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  • 2013 yamahalogomark slogan 3d red cmyk en
  • Rockstar Energy Drink
  • OTS Group works with CF Moto
  • OTS Group works with BMW
  • OTS Group Works with Motul
  • OTS Group works with Can-Am
  • OTS Group works with Mini

Why Choose Us!

At OTS Group, we don’t just create experiences—we drive revenue. Our activations are designed to seamlessly integrate Salecology sales psychology, hands-on training, and data-driven tracking to maximize the return on your event investment.

Exclusive Salecology Training – Backed by award-winning sales psychology techniques.
Proven Track Record – Trusted by leading brands like Yamaha, Harley-Davidson, and Rockstar.
Measurable ROI – We track engagement, conversions, and dealer performance for clear results.
Deep Industry Expertise – As an operator in the motorsport and powersport industries, we understand what drives success.
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Real-World Solutions in Action

Explore how OTS Group delivers reliable, scalable, and sustainable logistics and supply chain solutions for leading organizations across Canada.

Let’s Make Your Next Event a Success!

Ready to turn your next activation into a powerful sales opportunity?Let’s create an event that not only engages but delivers measurable results.

Time to Make an Impact

Tell Us About Your Event - We’ll craft a custom strategy tailored to your goals.
Seamless Execution - From logistics to on-site activation, we’ve got you covered.
Let’s Get Started - Partner with experts who know how to create lasting brand experiences.
Plan Your Next Event
The OTS Group Blog

Insights & Innovation

Stay informed with the latest in logistics, warehousing, and event activations. From expert strategies to industry trends, explore how OTS Group is driving innovation and delivering top-tier solutions.